“We never looked for skinny, rod-like models. We were always focussing for beautiful and interesting people in the model business. Besides a sporty, healthy body and a beautiful face, there is something very important when modelling: that certain reality behind the facade. The story of a human being.”
Sonja was a former artist, who also worked in the business/real estate industry for a long time. But also as commercial clerk, she could not quite keep her fingers from "painting": In her spare time she was increasingly engaged as a make-up artist. She, as well as her husband, a photographer, were more and more established in the Swiss model industry and were able to show an evolving network. So it happened that they opened their own model agency.
By running the agency, she has managed to combine the two: Business and creativity in one job. The agency was active from 1997 to 2015. Almost 20 years of great memories with her models and clients, together with her co-founder and husband Vladimir. A lot of these memories were captured by beautiful photographs. A small selection of these photos is shown on the page Memories of work. For more details on the entire story of the agency, go to About Take That!.
Since 2019, Sonja Bednar has returned to her career as an artist. Sonja: "Some of my new paintings even remind me of the days of Take That! It seems that these days will always stay in my heart and my mind.". If you would like to see some of her new artistic work, you can find them under the following link: www.artbybednar.com.